The Path: The Journey of Discovery, Change, and the Path Ahead

When we set out to create The Path, we knew it had to reflect Lavin’s story—our journey as a new brand. We wanted each chapter to represent a critical phase in our evolution, capturing how we’re moving forward while staying grounded in our roots. The video takes you through three distinct parts, each symbolizing a different phase in Lavin’s growth and mirroring how we discover our identity through every collection and experience.

Part 1: The Undiscovered

This part of the video was shot at the historic Baker Hotel in Mineral Wells, TX, a place that feels like a perfect metaphor for Lavin. Much like our brand, the hotel is steeped in history but still finding its new shape and voice. For those who haven’t experienced Lavin yet, The Undiscovered captures that sense of curiosity—the feeling of stepping into something unfamiliar yet full of potential. We’re not just introducing the brand to the world; we’re also discovering who we are along the way. That sense of exploration, both for us and our audience, is the heart of this first chapter.

Part 2: Threads of Change

Moving into Threads of Change, we shot at the Crazy Water Hotel, another iconic location in Mineral Wells. This space perfectly represents how Lavin blends the past with modern elements. The juxtaposition of history with contemporary touches reflects our approach—honoring where we’ve come from while embracing new influences. This part shows how Lavin evolves by threading modern elements into our design, blending tradition with innovation. It reflects our belief that progress happens when you weave the past and present together to create something new and cohesive.

Part 3: The New Path

The final chapter, The New Path, is where everything comes together. As our protagonist enters the outdoors, we see how Lavin balances the old and the new. This part represents more than just clarity—it’s about worlds combining. The diversity of styles we offer is rooted in the natural world, reflecting the connection between design and nature that runs through our collections. The open landscape mirrors our brand’s spirit of discovery, blending natural elements with modernity and signaling that our journey is just beginning.

The Path Ahead

Ultimately, The Path isn’t just a video—it’s a representation of our journey as a brand. Each step and chapter reflects our evolution and hints at what’s still to come. We’ve evolved from our conception and found our voice, but we know this is only the beginning. We will continue to grow, adapting and discovering new paths as we move forward. We’re excited about the future, and we invite you to join us on this ongoing journey of discovery.